Elevating Brand Influence Through Compelling PMM Articles.
In the fast-paced realm of the AECO industry, the ability to both teach and learn stands as a powerful dual benefit. At Operance, we have harnessed this philosophy to not only address industry challenges but also enrich our team's understanding.
As the original architect of our strategic content marketing approach, I embraced the role of storyteller and evangelist, leveraging my expertise to create compelling PMM articles. This two-fold approach has not only elevated our brand influence but also empowered others to share their own stories, cementing our position as industry thought leaders.
Background.
Establishing thought leadership is paramount to driving brand awareness and fostering trust among stakeholders in the AECO industry. At Operance, we recognised the power of strategic content marketing in positioning ourselves as innovators and industry leaders.
Leveraging storytelling and evangelism, we spearheaded the creation of a series of impactful PMM articles aimed at elevating our brand influence and shaping industry discourse.
Content Creation Excellence.
Of the historical top 15 articles developed by our marketing team in collaboration with external professional copywriting experts, 14 were self-authored by myself (at the time of writing).
Through meticulous research, strategic messaging, and compelling storytelling, these articles encapsulated our company's vision and expertise, resonating with our target audience.
Impressive Reach and Engagement.
The impact of our articles is reflected in the remarkable metrics they have achieved. With over 16,000 views and 11,000 entrances, these articles have successfully captured the attention of industry professionals and decision-makers.
Furthermore, the average time per page view ranging between 2.6 to 3 minutes underscores the quality and relevance of the content, keeping readers engaged and immersed in our brand narrative.
Continuous Growth and Recognition.
Over the past year and a half, our PMM articles have witnessed a steady rise in both viewership and engagement.
Monthly page views have surged from 500 to nearly 3.5k, indicating a growing interest in our thought leadership content. Meanwhile, the consistent average time on page, ranging from 2.6 to 3 minutes, signifies sustained reader interest and value perception.
Industry Validation and Thought Leadership.
The impact of our articles extends beyond digital metrics, as they have been recognised and featured by leading digital AECO publishers.
Moreover, the thought-provoking insights presented in these articles have earned us speaking opportunities at priority events, allowing us to share our expertise directly with our key audience and further solidify our position as industry thought leaders.
Conclusion.
Through strategic storytelling and evangelism, our PMM articles have not only amplified brand awareness but also positioned Operance as a trusted authority in the AECO industry.
By consistently delivering high-quality, insightful content, we continue to shape industry discourse, inspire innovation, and drive meaningful connections with our audience.
